Jewelry creates a series of dilemmas for the jewelry maker -- not always anticipated by what most jewelry makers are taught in a typical art class.

That's the rub!

Painters can create any color and color effect they want with paints.

Jewelry makers do not have access, nor can they easily create, a full color palette and all the desired coloration

effects with the beads and other components used to make jewelry.

Jewelry is not like a painting or sculpture that sits in one place, with controlled lighting, and a more passive interaction with anyone looking at it.

Jewelry moves with the person through different settings, lighting, times of day.

Jewelry sits on different body shapes.

Jewelry must function in many different contexts.

Jewelry serves many different purposes.

People use and understand colors using their senses.

These perceptions among wearer, viewer and designer include:

(1) The Sensation Of Color Balance

(2) The Sensation Of Color Proportions

(3) The Sensation Of Simultaneous Color Contrasts

Better designers are able to manage these sensations. They do so, in major part, by relying on a series of color sensation management tools.

We review these in great detail in this course.

In this course, you will learn some critical skills for jewelry designers that you will want to know...

  • How to pick colors for jewelry, and how this differs from picking colors as a painter
  • How to adapt basic color concepts in art when making jewelry
  • How to recognize the differences between universal responses to color from the more typical subjective ones, and what better designers do about this
  • How to manage the sensation of color within your pieces to achieve your designer goals

You will learn to make smart choices about color when designing and making jewelry.





Hi, I’m Warren Feld

Over the years, I have found that people who bead and make jewelry have not necessarily learned how to make the best choices, when it comes to deciding what beads, clasps, other findings and stringing materials to include, and what not to include, in a piece. Typically, they have learned by following patterns in magazines, books or online, taking classes following step-by-step instructions, or purchasing kits. Here, all the choices have been made for them.

So, they have not learned what materials go together, and which do not. What techniques work well when, and which do not. How to buy something, and not. How to make smart, clear, workable choices about things which enhance appeal, things which enhance functionality, and the necessary trade-offs we need to make when trying to achieve both goals.  They have an incomplete understanding of the creative marketplace, as they try to sell the pieces they make.

As a result, most jewelry makers all too often do not understand the intricacy of quality issues. They have not picked up enough information in the course of their learning, their doing, and their selling. Many people are uninformed about workable materials and strategies to make their pieces more durable, more drape-able, appropriately finished, and better able to move with the person, as the jewelry is worn over time.

I created these series of Video Tutorials so that you may learn the special insights about jewelry making, jewelry designing, and the business of craft. I want my students to learn what questions to ask about the materials and techniques they are using, about introducing their pieces in the creative marketplace, and to recognize the implications and consequences for they various answers they find. 

-- Warren Feld, Jewelry Designer

Choose a Pricing Option


This ORIENTATION TO BEADS & JEWELRY FINDINGS Series is presented from what is called the Art & Design Perspective. The focus is on teaching you how to make smart choices when creating jewelry.

These tutorials are not only a presentation of facts and information. They are also an introduction to ideas about design. For the novice, they are a tale of how one begins to learn and to work with beads and make jewelry. And for the experienced jewelry maker, they are a great refresher, presenting a lot of often-randomly-learned concepts in a developmental, cohesive order.

This Series of 18 modules, most around 20 minutes, and totaling a full 5 1/2 hours of introductory materials about all kinds of beads, metals, clasps and stringing materials for the beader and jewelry maker.


Pricing and Selling Your Jewelry

One major key to your success is smart pricing.

In this course, you learn about

-- why jewelry sells

-- 3 different pricing approaches

-- a simple mathematical pricing formula

-- how to apply this formula to price some different pieces of jewelry


So You Want To Do Craft Shows...

It is very important for anyone thinking about selling at craft shows, festivals, bazaars, markets, or similar settings, to be smart about it.

That means understanding everything involved, from finding them, applying to them, knowing what inventory to make and take, setting up, promoting, and managing.

And, asking the right questions.

I developed this online tutorial to help prepare you for doing this kind of craft show homework.