The Jewelry Designer's Approach To Color
Adapting basic color concepts in art to the special requirements of jewelry
Jewelry creates a series of dilemmas for the jewelry maker -- not always anticipated by what most jewelry makers are taught in a typical art class.
That's the rub!
Painters can create any color and color effect they want with paints.
Jewelry makers do not have access, nor can they easily create, a full color palette and all the desired coloration
effects with the beads and other components used to make jewelry.
Jewelry is not like a painting or sculpture that sits in one place, with controlled lighting, and a more passive interaction with anyone looking at it.
Jewelry moves with the person through different settings, lighting, times of day.
Jewelry sits on different body shapes.
Jewelry must function in many different contexts.
Jewelry serves many different purposes.
People use and understand colors using their senses.
These perceptions among wearer, viewer and designer include:
(1) The Sensation Of Color Balance
(2) The Sensation Of Color Proportions
(3) The Sensation Of Simultaneous Color Contrasts
Better designers are able to manage these sensations. They do so, in major part, by relying on a series of color sensation management tools.
We review these in great detail in this course.
In this course, you will learn some critical skills for jewelry designers that you will want to know...
- How to pick colors for jewelry, and how this differs from picking colors as a painter
- How to adapt basic color concepts in art when making jewelry
- How to recognize the differences between universal responses to color from the more typical subjective ones, and what better designers do about this
- How to manage the sensation of color within your pieces to achieve your designer goals
You will learn to make smart choices about color when designing and making jewelry.
Enroll in my jewelry design and business of craft Video Tutorials online.
Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
Check out these books by Warren Feld...
CONQUERING THE CREATIVE MARKETPLACE:
Between the Fickleness of Business
and the Pursuit of Design
How dreams are made
between the fickleness of business
and the pursuit of jewelry design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
- Getting Started: Naming business, identifying resources, protecting intellectual property
- Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
- Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
- Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
- Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
- Resiliency: building business, professional and psychological resiliency
- Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form
So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.
PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!
I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.
SO YOU WANT TO DO CRAFT SHOWS:
16 Lessons I Learned Doing Craft Shows
In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.
Thank you for visiting So You Want To Be A Jewelry Designer online video tutorials.
Learn to think and speak and work like a jewelry designer.
Read my articles on Medium.com.
Add your name to my email list.