In this SO YOU WANT TO DO CRAFT SHOWS... class, I discuss critical choices jewelry designers need to make when doing craft shows.  That means, understanding everything involved, and asking the right questions.

Learn How To...

...Find, Evaluate and Select Craft Shows Right For You

...Determine a Set Realistic Goals Right For You

...Compute a Simple Break-Even Analysis

...Best Ways to Develop Your Applications and Apply

...Understand How Much Inventory To Bring

...Best Promote and Operate Your Craft Show Business


Doing craft shows is a wonderful experience.  You can make a lot of money. You meet new people. You have new adventures.  And you learn a lot about business and arts and crafts designing.


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Warren Feld, Jewelry Designer, Instructor

Hi, I’m Warren Feld


Over the years, I have found that people who bead and make jewelry have not necessarily learned how to make the best choices, when it comes to deciding what beads, clasps, other findings and stringing materials to include, and what not to include, in a piece. Typically, they have learned by following patterns in magazines, books or online, taking classes following step-by-step instructions, or purchasing kits. Here, all the choices have been made for them.

So, they have not learned what materials go together, and which do not. What techniques work well when, and which do not. How to buy something, and not. How to make smart, clear, workable choices about things which enhance appeal, things which enhance functionality, and the necessary trade-offs we need to make when trying to achieve both goals.  They have an incomplete understanding of the creative marketplace, as they try to sell the pieces they make.

As a result, most jewelry makers all too often do not understand the intricacy of quality issues. They have not picked up enough information in the course of their learning, their doing, and their selling. Many people are uninformed about workable materials and strategies to make their pieces more durable, more drape-able, appropriately finished, and better able to move with the person, as the jewelry is worn over time.

I created this extensive Orientation to Beads & Jewelry Making course for all my students.   I want my students to learn what questions to ask about the materials and techniques they are using, and to recognize the implications and consequences for they various answers they find. 

-- Warren Feld, Jewelry Designer

Select a pricing plan and sign up

$45

BASIC PLAN

Full Course, one-time payment

3 payments of $18/month

BASIC PAYMENT PLAN, 3-months payment

Full Course, 3-months payment plan

$205

BASIC GROUP PLAN, for 6 individuals

After purchase, we will email you a license code to allow your users to register.Our minimum group pricing plan is for 6 individuals.

After purchase, we will email you a license code to allow your users to register.Our minimum group pricing plan is for 6 individuals.


Call or email us if you would like us to set up a group pricing plan for more than 6 individuals.

$270

VIP PLAN

Full Course, PLUS 3 hours of Private Teacher-Student Consulting Time

Full Course, PLUS 3 hours of Private Teacher-Student Consulting Time.You may want some extra discussion or training. Can be a 3-hour block, or 2 or more sessions adding up to 3 hours. Over video online.


Initially, you will be completing a form to gauge what your needs our and what you hope to achieve. Then, we will begin with a 20-30 minute informational video session, delineating your goals/concerns and the objectives and steps we will plan to take during our consultations. There is no fee for this, and this time will not count towards your 3 hour block.


May schedule consulting time at any point within 1 year of enrollment date.

3 payments of $105/month

VIP PAYMENT PLAN, payment over 3 months

Full Course, PLUS 3 hours of Private Teacher-Student Consulting Time

Full Course, PLUS 3 hours of Private Teacher-Student Consulting Time.

You may want some extra discussion or training. Can be a 3-hour block, or 2 or more sessions adding up to 3 hours. Over video online.


Initially, you will be completing a form to gauge what your needs our and what you hope to achieve. Then, we will begin with a 20-30 minute informational video session, delineating your goals/concerns and the objectives and steps we will plan to take during our consultations. There is no fee for this, and this time will not count towards your 3 hour block.


May schedule consulting time at any point within 1 year of enrollment date.

Orientation To Beads & Jewelry Findings
Orientation To Beads and Jewelry Findings


This ORIENTATION TO BEADS & JEWELRY FINDINGS Series is presented from what is called the Art & Design Perspective. The focus is on teaching you how to make smart choices when creating jewelry.


These tutorials are not only a presentation of facts and information. They are also an introduction to ideas about design. For the novice, they are a tale of how one begins to learn and to work with beads and make jewelry. And for the experienced jewelry maker, they are a great refresher, presenting a lot of often-randomly-learned concepts in a developmental, cohesive order.


This Series of 18 modules, most around 20 minutes, and totaling a full 5 1/2 hours of introductory materials about all kinds of beads, metals, clasps and stringing materials for the beader and jewelry maker.

Jewelry Designer's Approach To Color
The Jewelry Designer's Approach To Color


The Jewelry Designer's Approach To Color


Color is the single most important Design Element, whether used alone, or in combination with other Design Elements.   Yet jewelry creates a series of dilemmas for the colorist not always anticipated by what jewelry designers are taught in a typical art class.  


In this course, we review the basic concepts in color theory and how to adapt each of these to the special requirements of beading and jewelry making.  


Special attention is paid to differentiating those aspects of color use we can consider as objective and universal from those which are more subjective.  


This involves managing the

-- sensation of color light value (balance),

-- the sensation of color contrasts (proportion), and

-- the sensation of simultaneous color contrasts (context) among designer, wearer and viewer


Pricing and Selling Your Jewelry
Pricing And Selling Your Jewelry


Pricing and Selling Your Jewelry

One major key to your success is smart pricing.


In this course, you learn about


-- why jewelry sells


-- 3 different pricing approaches


-- a simple mathematical pricing formula


-- how to apply this formula to price some different pieces of jewelry