Be Smart About Selecting A Business Name That Works For You

Why You Need This Course

It really is difficult to pick a business name.

Your choice of name can make your business the talk of the town, or doom it to obscurity.

Coming up with that great name for your business takes a little work, some organization, some thinking, some getting opinions from several other people, and some reality-testing.

These lessons work for all jewelry making businesses, whether you have already gotten started in your business, or are still in the "I'm thinking about starting a business" stage.

We will be examining the pros and cons of different types of business names. We will be doing some self-marketing analysis. We will rehearse a best strategy for brainstorming and for filtering.

We also are going to review other critical business and marketing tasks which you can do, given the researh work you have done generating a business name. These include,

  • registering your business, trademarks, copyrights
  • creating a tag line
  • working on an elevator pitch
  • naming your jewelry and jewelry lines
  • writing short descriptions of your business, as well as a short story to use with your marketing plans.


In this course, I review the insights and thinking behind selecting a good business name.

The MATERIALS You Will Need To Have On Hand include:



NOTE: At the end of the lesson sequence, I provide a .pdf file article which summarizes this course content, and which you may download.





Course Curriculum

Hi, I’m Warren Feld

Over the years, I have found that people who bead and make jewelry have not necessarily learned how to make the best choices, when it comes to deciding what beads, clasps, other findings and stringing materials to include, and what not to include, in a piece. Typically, they have learned by following patterns in magazines, books or online, taking classes following step-by-step instructions, or purchasing kits. Here, all the choices have been made for them.

So, they have not learned what materials go together, and which do not. What techniques work well when, and which do not. How to buy something, and not. How to make smart, clear, workable choices about things which enhance appeal, things which enhance functionality, and the necessary trade-offs we need to make when trying to achieve both goals.  They have an incomplete understanding of the creative marketplace, as they try to sell the pieces they make.

As a result, most jewelry makers all too often do not understand the intricacy of quality issues. They have not picked up enough information in the course of their learning, their doing, and their selling. Many people are uninformed about workable materials and strategies to make their pieces more durable, more drape-able, appropriately finished, and better able to move with the person, as the jewelry is worn over time.

I created these series of Video Tutorials so that you may learn the special insights about jewelry making, jewelry designing, and the business of craft. I want my students to learn what questions to ask about the materials and techniques they are using, about introducing their pieces in the creative marketplace, and to recognize the implications and consequences for they various answers they find. 

-- Warren Feld, Jewelry Designer

Choose a Pricing Option

So You Want To Do Craft Shows...

So You Want To Do Craft Shows...

It is very important for anyone thinking about selling at craft shows, festivals, bazaars, markets, or similar settings, to be smart about it.

That means understanding everything involved, from finding them, applying to them, knowing what inventory to make and take, setting up, promoting, and managing.

And, asking the right questions.

I developed this online tutorial to help prepare you for doing this kind of craft show homework.

Orientation To Beads & Jewelry Findings

This ORIENTATION TO BEADS & JEWELRY FINDINGS Series is presented from what is called the Art & Design Perspective. The focus is on teaching you how to make smart choices when creating jewelry.

These tutorials are not only a presentation of facts and information. They are also an introduction to ideas about design. For the novice, they are a tale of how one begins to learn and to work with beads and make jewelry. And for the experienced jewelry maker, they are a great refresher, presenting a lot of often-randomly-learned concepts in a developmental, cohesive order.

This Series of 18 modules, most around 20 minutes, and totaling a full 5 1/2 hours of introductory materials about all kinds of beads, metals, clasps and stringing materials for the beader and jewelry maker.

Pricing And Selling Your Jewelry

Pricing and Selling Your Jewelry

One major key to your success is smart pricing.

In this course, you learn about

-- why jewelry sells

-- 3 different pricing approaches

-- a simple mathematical pricing formula

-- how to apply this formula to price some different pieces of jewelry