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NAMING YOUR BUSINESS
NAMING YOUR BUSINESS: The Choices
PREVIEW (5:34)
INTRODUCTION: Why You Need This Course (6:42)
NAMING YOUR BUSINESS
NAMING YOUR BUSINESS: What's Involved (8:17)
Exercise #1: What Names Are You Thinking Of?
BASIC STEPS
(1) SELF-MARKETING ANALYSIS (20:36)
Exercise #2: Self-Marketing Analysis
Exercise #3: What Do You Want To Accomplish With Your Name
Exercise #4: More Self-Marketing Analysis
(2) DELINEATING ALL THE NAME POSSIBILITIES (11:59)
Exercise #5: How You Came Up With Your Current Ideas
Exercise #6: Your Name and Your Jewelry
(3) BRAINSTORMING (5:02)
(4) FILTERING (13:25)
Exercise #7: Filtering
(5) REALITY TESTING (6:16)
(6) PICKING YOUR BUSINESS NAME (2:50)
SOME MORE NECESSARY WORK TO DO
PROTECTING YOUR BUSINESS NAME (14:21)
CREATING A TAG LINE (5:10)
Exercise #8: Creating a Tag Line
NAMING YOUR JEWELRY (3:26)
WRITING ABOUT YOUR BUSINESS (11:14)
Exercise #9: Writing Short Written Descriptions
Exercise #10: Writing A Short Story
Exercise #11: Writing An Elevator Pitch
GO FORTH AND PROSPER
Some Final Words Of Advice (3:40)
An Article For You Summarizing The Information In This Tutorial
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Exercise #11: Writing An Elevator Pitch
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