NAMING YOUR BUSINESS
Be Smart About Selecting A Business Name That Works For You
Some of you may be selling pieces of jewelry to your friends and acquaintances. Others may be selling at craft shows or home shows, or selling wholesale or consignment in stores. Some of you may be planning to go into business but haven't gone very far yet. And some of you may have store fronts or online businesses through which you sell your jewelry.
Whatever your jewelry making business, the basic goals, strategies and steps for naming your business are the same.
You want a business name that...
- Works for you
- Your customers can relate to, and
- Makes your business a success
Your choice of name can make your business the talk of the town, or doom it to obscurity.
This course is designed to help you make sure that your choice of business names insures the former will happen, not the latter. You want to be the talk of the town, and not doomed to obscurity!
What is important are:
...How Your Business Name Looks and Sounds
...How Your Customers Recognize and Respond to Your Business Name
...How Appealing It Is Today, But Also How Adaptable It Is Over Time, As You Grow Or Change
In this class, we will work together in these critical steps and choices:
I. NAMING YOUR BUSINESS: WHAT’S INVOLVED
II. KNOWING WHO YOU ARE AND WHO YOU WANT TO BE
III. DELINEATING ALL THE NAMING POSSIBILITIES
VI. REALITY TESTING
VII. PICKING YOUR BUSINESS NAME
VIII. PROTECTING YOUR BUSINESS NAME
IX. CREATING A TAG LINE
X. NAMING YOUR JEWELRY
Xi. WRITING A STORY ABOUT YOUR BUSINESS AND DEVELOPING ELEVATOR PITCH
We will be examining the pros and cons of different types of business names. We will be doing a self-marketing analysis of your business, whether anticipated or already implemented. We will rehearse a best strategy for brainstorming and for filtering.
We are also going to review other critical business and marketing tasks which you can do, given the research and work you have done generating a business name. These include,
- Registering your business, trademarks, copyrights
- Creating a tag line
- Working on an elevator pitch
- Naming your jewelry and jewelry lines
- Writing short descriptions of your business, as well as a getting started story
Enroll in my jewelry design and business of craft Video Tutorials online.
Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
Check out these books by Warren Feld...
CONQUERING THE CREATIVE MARKETPLACE:
Between the Fickleness of Business
and the Pursuit of Design
How dreams are made
between the fickleness of business
and the pursuit of jewelry design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
- Getting Started: Naming business, identifying resources, protecting intellectual property
- Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
- Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
- Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
- Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
- Resiliency: building business, professional and psychological resiliency
- Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form
So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.
PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!
I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.
SO YOU WANT TO DO CRAFT SHOWS:
16 Lessons I Learned Doing Craft Shows
In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.
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