NAMING YOUR BUSINESS
Be Smart About Selecting A Business Name That Works For You
Some of you may be selling pieces of jewelry to your friends and acquaintances. Others may be selling at craft shows or home shows, or selling wholesale or consignment in stores. Some of you may be planning to go into business but haven't gone very far yet. And some of you may have store fronts or online businesses through which you sell your jewelry.
Whatever your jewelry making business, the basic goals, strategies and steps for naming your business are the same.
You want a business name that...
- Works for you
- Your customers can relate to, and
- Makes your business a success
Your choice of name can make your business the talk of the town, or doom it to obscurity.
This course is designed to help you make sure that your choice of business names insures the former will happen, not the latter. You want to be the talk of the town, and not doomed to obscurity!
What is important are:
...How Your Business Name Looks and Sounds
...How Your Customers Recognize and Respond to Your Business Name
...How Appealing It Is Today, But Also How Adaptable It Is Over Time, As You Grow Or Change
In this class, we will work together in these critical steps and choices:
I. NAMING YOUR BUSINESS: WHAT’S INVOLVED
II. KNOWING WHO YOU ARE AND WHO YOU WANT TO BE
III. DELINEATING ALL THE NAMING POSSIBILITIES
VI. REALITY TESTING
VII. PICKING YOUR BUSINESS NAME
VIII. PROTECTING YOUR BUSINESS NAME
IX. CREATING A TAG LINE
X. NAMING YOUR JEWELRY
Xi. WRITING A STORY ABOUT YOUR BUSINESS AND DEVELOPING ELEVATOR PITCH
We will be examining the pros and cons of different types of business names. We will be doing a self-marketing analysis of your business, whether anticipated or already implemented. We will rehearse a best strategy for brainstorming and for filtering.
We are also going to review other critical business and marketing tasks which you can do, given the research and work you have done generating a business name. These include,
- Registering your business, trademarks, copyrights
- Creating a tag line
- Working on an elevator pitch
- Naming your jewelry and jewelry lines
- Writing short descriptions of your business, as well as a getting started story
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